tag:blogger.com,1999:blog-23090647059027029542024-03-13T23:42:59.713-07:00We Are Going 2 RiseThis is a space to highlight ongoing campaigns and acknowledge organizations and individuals who have stood up for what they believed and raised their voices, congregated, and taken action to inspire change in the world around them.Redvelvetcakehttp://www.blogger.com/profile/11296358922997075254noreply@blogger.comBlogger9125tag:blogger.com,1999:blog-2309064705902702954.post-83406771985665803122016-12-07T15:45:00.001-08:002016-12-07T15:45:38.731-08:00How one organization reframes celebrity and a social issue<div class="MsoNormal" style="line-height: 200%; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
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<span style="font-family: "times new roman";"><a href="http://www.bbc.co.uk/news/education-38207684">Unicef’s new film featuring David Beckham </a>and his tattoos uniquely highlights child
abuse and promotes the organization’s campaign to combat it. Beckham is not
only a well-known soccer star, he’s also a Unicef goodwill Ambassador. Although
his celebrity status may draw people to the video, the attention he would
normally receive is deflected to the message he physically carries about the
scars left on children who are victims of violence. In the film Beckham sits
silent and still as his tattoos become animated while sounds of cries and
sinister music play. Most of the colors in the film are black and grey reinforcing
the somber message in this video. Beckham only speaks for a few seconds at the
end with a forceful voice. He says, “Violence against children marks them
forever. It’s wrong. End it.”<o:p></o:p></span></div>
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<span style="font-family: "times new roman";">What
stands out most about the film isn’t Beckham’s presence or the horrific imagery
of animated children hurt, it’s the way these features come together to push
the point of Unicef’s campaign, which is to stop violence against children. At
the end of the video, there is a call to action, which people can answer by
using the hash tag <a href="https://twitter.com/hashtag/endviolence?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Ehashtag">#ENDviolence</a> , by <a href="https://www.unicef.org/endviolence/">visiting unicef.org/endviolence</a>, and by
sharing the video. <o:p></o:p></span></div>
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<span style="font-family: "times new roman";">It’s
clear that the video aims to trigger people’s emotions, but it also aims to
change people’s thoughts on violence against children. Some of the animated
characters in the film show violence between children and verbal abuse, which
some people prior to watching the video may overlook. The way Unicef framed the
stories of violence against children in this film seems profound. Although the
video is short, it may leave a lasting impression on its viewers. <o:p></o:p></span></div>
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<span style="font-family: "times new roman";">Also
worth noting is the way Unicef frames Beckham, he is a vessel for the campaign
not the driver of it. While other organizations might have video ads featuring
a celebrity talking about issues <a href="https://www.youtube.com/watch?v=vyN0aSjjkBk">(Jennifer Aniston’s St. Jude’s commercial</a>), Unicef
does not use Beckham as the reason people should care about its campaign. His
body, which is usually sexualized and idolized, becomes a canvas and the significance
of his tattoos is redefined as vivid examples of what real children go through,
not body art or decoration. <o:p></o:p></span></div>
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<span style="font-family: "times new roman";">In the
book <i style="mso-bidi-font-style: normal;">Communication Power</i> by Manuel
Castell, he asserts, “Alternative projects and values put forward by the social
actors aiming to reprogram society must also go through the communication
networks to transform consciousness and views in people’s minds in order to
challenge the powers that be” (Castells, 2009, p53).<o:p></o:p></span></div>
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<span style="font-family: "times new roman";">Castell’s
quote captures what this film does. The alternative value put forward by this
film is to pay attention to the messages people carry not the people carrying
them. As a character living in the world full of tabloids and red carpets,
Beckham has humbled himself to guide those who know him to issues that are more
important like violence against children. Maybe after watching the film people
will think twice when they see someone screaming at a child or when they see Beckham
on the cover they’ll think about this video and the message it sent. This video
is a chance to “reprogram society” and although when people see it they may
consciously focus on Beckham and his physical features, subconsciously they may
associate him with his stance against child abuse and support the stance too.<o:p></o:p></span></div>
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<span style="font-family: "times new roman";">To
further explain the potential impact this video might have on viewers, one can
turn to Castell again. In <i style="mso-bidi-font-style: normal;">Communication
Power</i> he states, “…When emotional mechanisms are triggered in the brain’s
surveillance system, higher-level decision capacities are activated, leading to
more attention to information and a more active information search. That is why
deliberate frame is typically based on the arousal of emotions” (Castells,
2009, p156). The way that Unicef aims to stir emotions in this video seems
strategic and more challenging than the routes other organizations addressing
similar issues have gone. Unicef could have featured a child telling a story of
violence or with bruises, but even without the use of real children the message
film delivers is raw. The fact that the message about violence against children
in this film isn’t theatrically done might trigger people’s emotions on a
deeper level since they may have been desensitized to images of violence when
it is prominent in the movies and ads. Once viewers get roped in to use the
hash tag or visit the Unicef website, they’ll learn more about the realities of
violence against children.<o:p></o:p></span></div>
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<span style="font-family: "times new roman";">This film
reinforces the importance of framing in regards to storytelling. Even though people
are constantly overwhelmed by messages and adverts in their daily lives, it’s
refreshing when an organization can reframe a social issue or how the deliver
information about that issue. <o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "times new roman";">Reference:<o:p></o:p></span></b></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "times new roman";">Castells, M. (2009) Communication Power.
Oxford and New York: Oxford University Press.<o:p></o:p></span></b></div>
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<h1 style="background: white; line-height: 200%; margin-bottom: .0001pt; margin: 0in; vertical-align: baseline;">
<span style="font-family: "cambria"; font-size: 12.0pt; line-height: 200%;">Burns,
J. (2016). </span><span style="color: #1e1e1e; font-family: "cambria"; font-size: 12.0pt; line-height: 200%;">David Beckham tattoos come to life for child abuse campaign. <i style="mso-bidi-font-style: normal;">BBC.</i> 5 December. </span><span style="font-size: 12.0pt; line-height: 200%;">Available from </span><a href="http://www.bbc.co.uk/news/education-38207684"><span style="font-size: 12.0pt; line-height: 200%;">http://www.bbc.co.uk/news/education-38207684</span></a><span style="color: #1e1e1e; font-family: "cambria"; font-size: 12.0pt; line-height: 200%;"><o:p></o:p></span></h1>
Redvelvetcakehttp://www.blogger.com/profile/11296358922997075254noreply@blogger.com8tag:blogger.com,1999:blog-2309064705902702954.post-35774577914200562412016-11-24T12:51:00.001-08:002016-11-24T12:51:10.041-08:00What's a positive social change?<div class="separator" style="clear: both; text-align: center;">
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<iframe width="320" height="266" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/iWj9-nHt72s/0.jpg" src="https://www.youtube.com/embed/iWj9-nHt72s?feature=player_embedded" frameborder="0" allowfullscreen></iframe></div>
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<span style="font-size: x-small;">Video posted on YouTube by<a href="https://www.youtube.com/watch?v=iWj9-nHt72s"> Jamil Mantey Ghani</a></span></div>
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There’s been a lot of controversy
surrounding Airbnb’s presence in Palestine. The company has listed properties
that are in Jewish settlements in Palestine and has described some properties
as located in Israel even though they are in Palestine. <a href="http://www.telesurtv.net/english/news/Is-Airbnb-Legal-in-Palestine-Protesters-Dont-Think-So-20161121-0002.html">Tensions between protestors and Airbnb </a>have been rising for a while. Earlier this year, The
Stolen Homes Coalition started a petition demanding that Airbnb leave
Palestine. Since then, the petition has garnered more than 150,00 signatures. In
contrast to the negative image Airbnb holds in some people’s minds,<a href="https://www.airbnb.co.uk/about/about-us"> it describes itself as </a>“a trusted community marketplace for people to list, discover, and
book unique accommodation around the world.” The language used in this mission
statement conveys the idea that Airnbnb is a safe space for strangers to
congregate and form a community, thereby dispelling the notion that strangers
are dangerous, and instead painting strangers as people who share your passion
for travel and will welcome you into their home. Airbnb actively seems to push the
view that the business ventures it takes are toward social change. <o:p></o:p></div>
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<span style="mso-tab-count: 1;"> </span>This
past weekend in Los Angeles, Airbnb hosted an event called <a href="https://airbnbopen.com/home">Airbnb Open 2016: AFestival of Hosting Event</a>. The website for the festival explains it as “a
community-powered festival of travel and hospitality that celebrates a city and
its neighborhood.” While Ashton Kutcher, an investor in the company, gave a
presentation, an activist from<a href="http://www.codepink.org/splash?splash=1"> Code Pink</a> marched on stage and held up a sign
that said, <a href="http://www.codepink.org/justice_for_palestine">“AIRBNB out of settlements @codepink”</a> in protest of the company’s
presence in Palestine. Kutcher didn’t kick her off stage or ignore her; he
addressed her grievance and put a positive spin on Airbnb’s mission. <a href="http://people.com/celebrity/protester-interrupts-ashton-kutcher-airbnb-event/">People Magazine reported </a>that Kutcher said, “We can get to know each other intimately
and understand our collective narrative is a narrative for everyone, and that
we all can belong to in a world together without borders.” Kutcher also said
other positive things about the company and the intentions its founder.<o:p></o:p></div>
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<span style="mso-tab-count: 1;"> </span><span style="mso-spacerun: yes;"> </span>Based on Kutcher’s response to the protestor, one
might speculate that the development strategies Airbnb uses to implement social
change are “changing attitudes and beliefs” and “corporate social
responsibility”. These strategies are discussed in the Oxfam report titled, How
Change Happens. When addressing changing attitudes and beliefs, the author
asserts, “It focuses on building personal relationships, mutual understanding,
and empathy as an approach to change…” (Kraznaric, 2007, p 44). At the moment
Kutcher faced confrontation, he didn’t retaliate with aggression, he seized the
moment to educate his audience that the goal of the company is to connect
people and sell the idea that the company is focused on what can benefit the
world, not just the company.<o:p></o:p></div>
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<span style="mso-tab-count: 1;"> </span><span style="mso-spacerun: yes;"> </span>Whether the employees of Airbnb say it or not,
the company obviously wants financial gain or it would be a nonprofit. Furthermore
if social change had been a fundamental part of the company’s creation then maybe
its founders would have made it a social enterprise. At best, one can describe the
social awareness that Airbnb claims to have integrated into its business as
corporate social responsibility. In the Oxfam report, when the author talks
about Corporate Social Responsibility <span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>he asserts, “This is another reformist
approach to change based on operating within the existing capitalist economic
system. It may require working with progressive elites, a strategy appearing in
social-movement and civil-society theory” (Kraznaric, 2007, p 43). Although the
encounter between Ashton Kutcher and the protestor wasn’t planned, if one looks
at the encounter from a critical perspective they may see that Ashton Kutcher
being the one to deliver a positive message to the protestor and the rest of
the audience on behalf of Airbnb works to the company’s advantage and
disadvantage. Kutcher’s rebuttal shows that he shares the company’s values and gives
insight to people about what those values are. The aforementioned quote from
Kutcher hints at a reformist approach to change. It could even be speculated
that the underlying point of his words are that people, like the protestor, see
a division in the world, when all Airbnb wants to do is bring people together. While
some people in the audience may have listened more intently to a young movie
star like Kutcher, who could be consider a progressive elite, than the
protestor, other people might have been intrigued by the protestor, who is an unknown
person risking arrest to stand up to public figure. <o:p></o:p></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="mso-tab-count: 1;"> </span>Regardless
of Airbnb’s attempts to be socially responsible, it will have to use another
strategic approach like “Empowerment” to win over its critics. The most
relevant part of the “Empowerment” strategy is probably the “capabilities”
aspect of it. In the Oxfam report, the authors says, “This theory moves beyond
rational choice and self-interest assumptions of classical economics and
embraces sociological ideas such as that people value different things and wish
to pursue different goals.” When faced with confrontation, Kutcher redirected
the protester’s grievances about one issue, the rights of the Palestinians, to another
grievance that more people share, which is essentially world peace. From this
perspective, it is harder to address Airbnb’s intentions as wrong or their
impact on the world as bad.<o:p></o:p></div>
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<span style="mso-tab-count: 1;"> </span>The
protestor from Code Pink has her own agenda, which might be equally as noble or
even more, but it its harder to analyze her mission as one for the greater good
when the conflict is essentially between <a href="https://en.wikipedia.org/wiki/Israeli%E2%80%93Palestinian_conflict">Israel and Palestine</a>. There are people who <a href="http://www.independent.co.uk/student/news/police-called-to-ucl-event-as-pro-israel-and-pro-palestinian-students-violently-clash-a7384486.html">support Israel and people who support Palestine </a>as to who has the rights to
the land. It could be noted that social change, doesn’t come down to one
company, one person, or one non-profit. Social change happens when a majority
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society determine if the direction it is moving in is a positive one?<o:p></o:p></div>
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Kraznaric, R. (2007). How Change Happens. <i style="mso-bidi-font-style: normal;">OxFam GB</i>. Available from Blackboard.
[Accessed 2016 November 21].<o:p></o:p></div>
Redvelvetcakehttp://www.blogger.com/profile/11296358922997075254noreply@blogger.com0tag:blogger.com,1999:blog-2309064705902702954.post-42250629154838178892016-11-20T14:26:00.000-08:002016-11-20T14:26:17.590-08:00Examples of theories in advocacy efforts
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<tr><td class="tr-caption" style="text-align: center;"><a href="https://twitter.com/OnlineAlison/status/798608674151243776/photo/1?ref_src=twsrc%5Etfw">Photo from Ali Segel's Twitter </a></td></tr>
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After reading <i>Pathways for Change: 10 Theories to Inform Advocacy and Policy Change
Efforts</i>, I began to try and recognize these theories in the actions of
organizations and individuals. Whether people are familiar with the theories
mentioned in this article they might already be implementing as they work
towards social change. Recently, one woman in America was able to get Merriam-Webster
dictionary to change the definition of “femininity” just by <a href="http://www.cosmopolitan.com/lifestyle/a8295117/ali-segel-tweet-merriam-webster-femininity-definition/">tweeting</a>. Though
this started as a solo advocacy effort with a narrow focus it still contributed
to social change, specifically sexism. This woman’s act and subsequent exemplifies
the “Media Influence” Theory because this theory recognizes the power of
content distribution and that there are more forms of media than traditional
media like newspapers and T.V. <o:p></o:p></div>
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In
<i>Pathways for Change: 10 Theories to
Inform Advocacy and Policy Change Efforts</i> the author explains “Media
Influence” theory and states, “According to this theory, media and
communications work should be coupled with advocacy towards decision makers who
will act upon issues that have risen on the public agenda and/or build a base
of support to take action on an agenda that has reached a high level of
salience” (Stachowiak, 2013, p 18). Since Twitter is a platform that allows
people to communicate to the public it counts as part of the media. Given that
this woman has a public profile, she was aware that her statement could reach a
large audience and would probably get attention. After she tweeted this grievance,
several Twitter users tagged Merriam-Webster’s Twitter Account with her tweet.
Ultimately this collective action led to a change. Since many people use
Merriam-Webster’s dictionary and it is a notable brand, its attempt to redefine
words can potentially lead to a cultural change and inevitably a change in
society. With the social media platforms and technological advancements that
people have access to today it is possible for almost anyone to become a media
influencer so it is important that we take advantage of that and voice our
opinions.<o:p></o:p></div>
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<tr><td class="tr-caption" style="text-align: center;"><a href="http://principlenw.com/wp-content/uploads/2015/01/hotline.jpg">Photo from Principle Northwest Security</a></td></tr>
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Gender
inequality is a relevant issue with <a href="http://www.telegraph.co.uk/news/2016/09/24/watch-emma-watson-calls-for-gender-equality-during-un-speech-in/">campaigners</a>, <a href="http://shewinswewin.org/blog/5-important-and-feminist-quotes-from-hillary-clintons-msnbc-town-hall/">presidential candidates</a>, and
<a href="http://www.globalgoals.org/global-goals/gender-equality/">organizations</a> publicly tackling related issues like equal pay and access to
education in the past few years. Given the visibility of the topic of <a href="https://www.google.co.uk/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=gender+inequality&tbm=nws">gender inequality in the news</a>, an organization might use “The Policy Windows” theory to address
it. A trade union in Sweden called <a href="http://www.unionen.se/">Unionen </a>recently created a hotline to raise
awareness about “mansplaining”. Around the world, prominent women like <a href="http://forward.com/sisterhood/350878/that-time-donald-trump-tried-to-mansplain-hillary-clinton-and-lost-the-deba/">HillaryClinton </a>and <a href="http://www.theaustralian.com.au/news/world/the-times/theresa-may-wont-stand-for-mainsplaining/news-story/1157fa0e6e761c56beb9408f078e1269">Theresa May</a> have been victims of this act where men talk down to
them, but the act occurs in other industrial sectors besides politics. The
union behind this hotline, which recognizes itself as “<a href="http://www.seattletimes.com/nation-world/sweden-has-a-mansplaining-hotline/">the largest white-collar union in the world” (McCann</a>), set up this hotline temporarily for members of
the union to call in and talk about instances of mansplaining in their work.
According to a spokesperson for the organization, “Our object is to contribute
to awareness and start a discussion in which we hope will be the first step in
changing the way we treat each other and talk about each other in the
workplace” (McCann). Although gender discrimination at work is already being
discussed globally, the media coverage of this hotline has shone light on the current
conditions of the white-collar work environments in Sweden so essentially the
Unionen has not only taken advantage of a “Policy Window, it has created one as
well. When talking about “Policy Window Theory”, the author of <i>Pathways for Change: 10 Theories to Inform
Advocacy and Policy Change Efforts </i>states, ”Promising Strategies include:
impact problem definition (i.e., framing the issue, monitoring indicators that
assess the existence and magnitude of issues, intiating special studies of an
issue, promoting constituent feedback)”
(Stachowiak, 2013, p 8). With this hotline, Unionen has framed the issue
of gender discrimination in the workplace as common and problematic and Unionen
has also given their constituent opportunities for feedback on this issue.<o:p></o:p></div>
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In addition to the Policy Windows Theory, I
also see “Grassroots Theory of Change exhibited in this Unionen’s efforts to
target sexism as the hotline serves both men and women and is run by a group of
“20 men and women, who are gender experts, authors, academics” and other
professionals (McCann). The creation and running of this hotline is a
collective action that addresses the needs of Unionen’s members. It is stated
in pathway to changes that for the “Grassroots Theory”, “Promising strategies
include training/ capacity-building, community mobilizing, awareness building,
action research, media advocacy, social protest, and whistleblowing” (Stachowiak,
2013, p 20). Community mobilizing and Awareness building are central points in
Unionen’s mission. <o:p></o:p></div>
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The
aforementioned theories are strategic methods to create focus a campaign or
achieve a goal. They are useful for individuals and organizations advocating
for policy or social change and should be used consciously and more frequently.
<o:p></o:p></div>
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<b style="mso-bidi-font-weight: normal;">References: <o:p></o:p></b></div>
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<br /></div>
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Stachowiak, S. (2013). Pathways for Change: 10 Theories to
Inform Advocacy and Policy Change Efforts. <i style="mso-bidi-font-style: normal;">Center
for Evaluation Innovation.</i> Available from Blackboard. [Accessed 15 October
2016].<o:p></o:p></div>
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McCann, E. (2016). Sweden has a ‘mansplaining’ hotline. <i style="mso-bidi-font-style: normal;">Seattle Times</i>. Available from <a href="http://www.seattletimes.com/nation-world/sweden-has-a-mansplaining-hotline/">http://www.seattletimes.com/nation-world/sweden-has-a-mansplaining-hotline/</a>
[Accessed 19 November 2016].<o:p></o:p></div>
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<br /></div>
<!--EndFragment-->Redvelvetcakehttp://www.blogger.com/profile/11296358922997075254noreply@blogger.com0tag:blogger.com,1999:blog-2309064705902702954.post-11787293075167201872016-11-09T17:06:00.000-08:002016-11-09T17:10:32.106-08:00The power of Social Media Campaigns in Politics<div class="MsoNormal" style="line-height: 200%;">
<span style="mso-tab-count: 1;"> </span></div>
<div class="MsoNormal" style="line-height: 200%;">
<br /></div>
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<br /></div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://2.bp.blogspot.com/-EeCY9u4XJCs/WCPHZndIbEI/AAAAAAAAAC8/a-pkUSTQuewUDN507x9UlKxLk3CKwV-TACLcB/s1600/AAEAAQAAAAAAAAUcAAAAJDc1OWQwODVlLTA0ZDQtNDY5YS1hYzQxLTBmZmZmZTZhOTI0Zg.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="363" src="https://2.bp.blogspot.com/-EeCY9u4XJCs/WCPHZndIbEI/AAAAAAAAAC8/a-pkUSTQuewUDN507x9UlKxLk3CKwV-TACLcB/s640/AAEAAQAAAAAAAAUcAAAAJDc1OWQwODVlLTA0ZDQtNDY5YS1hYzQxLTBmZmZmZTZhOTI0Zg.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Picture by <a href="https://www.linkedin.com/pulse/online-social-movement-iis-afriyanti">Linkedin</a></td></tr>
</tbody></table>
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<br />
With
the emergence of social media platforms like Twitter, diverse groups of people
have found spaces to congregate that overcome barriers like distance and time.
Prior to the U.S. Presidential Election on November 8, 2016, several
politically charged social media movements emerged. The <a href="http://www.prnewswire.com/news-releases/blackwomenvote-campaign-launches-to-energize-and-engage-black-women-gotv-effort-300340830.html">#BlackWomenVote</a>
campaign and the <a href="https://www.eurweb.com/2016/11/howdoufeel-movement-gives-a-voice-to-millennials-about-the-elections/#">#HowDoUFeel? </a>movement are two examples of efforts made to
unite people with commonalities in effort to make the voices of those groups
heard. Regardless of whether social media campaigns like these ones result in
voters taking action at the ballots or directly lead to the election of a
specific candidate, the creation of these campaigns send a powerful message. <span style="mso-spacerun: yes;"> </span><o:p></o:p></div>
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<span style="mso-tab-count: 1;"> </span>Since
social media campaigns are usually public and can potentially trend or go
viral, the groups behind them probably use them to assert that they want visibility
and they won’t be ignored. In the article, Communication, Power, and
Counter-power in the Network Society, the author Manuel Castells says, “The
emergence of mass self-communication offers an extraordinary medium for social
movements and rebellious individuals to build their autonomy and confront the
institutions of society in their own terms and around their own projects”
(Castells, 2007, p249). This quote might explain the thinking the creators of
#BlackWomenVote had when conceiving the campaign. As a minority group, black
women in America are disenfranchised and may feel overlooked at times. Given
this sentiment, the #BlackWomenVote was created to fight that and inform them
of the issues therefore encouraging them to voice their opinions, vote, and
show that they have power collectively. Now that the U.S. Presidential election
is over and the results are in, media agencies are analyzing the demographics
of voters. News outlets have reported that<a href="http://www.essence.com/news/politics/most-black-women-voted-for-hillary-clinton"> 94% of black women</a> voted for Hilary
Clinton. Although she didn’t win the race, just the fact that news outlets are
analyzing which candidate black women voted for and why the voted for a certain
candidate, proves that they matter. The #BlackWomenVote campaign has proved to
be relevant and whether or not black women were motivated by it, it is
important that campaigns like this exist. Before
social media platforms and digital media innovations grew in popularity, media
news outlets and those with power were the only ones able to get their opinions
out to the public. Now Twitter, Facebook, and smartphones help people connect and circulate their opinions in a way that makes it hard for power holders with political agendas to
control them. In the aforementioned article Manuel Castells also says, “For new
social movements, the Internet provides the essential platform for debate,
their means of acting on people’s mind, and ultimately serves as their most
potent political weapon” (Castells, 2007, p250). From this quote, one can
understand the thinking process of the creators of #HowDoUfeel movement. The
movement was created for millennials to voice their opinions about the 2016
U.S. presidential regardless of their political affiliations and to get them to
the polls. For the creators of the movement, it was more important to let
<a href="http://www.ibtimes.com/who-voted-trump-millennials-supported-clinton-54-percent-youth-vote-2443100">millennials know that their voice</a> and vote matters than to sway them to a
particular candidate. <o:p></o:p></div>
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<span style="mso-tab-count: 1;"> </span>Even
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matters that the groups behind the campaigns and their followers made their
opinions visible beyond the polling stations. Aside from votes, public opinion can
affect change because politicians are known for trying to appease their
constituents and no president wants to be disliked by the public. <a href="http://www.elleuk.com/life-and-culture/culture/news/a32607/political-posts-on-social-media-have-the-power-to-sway-how-you-think-according-to-new-research/">Politically charged social media </a>campaigns created by the public can pose threat to
government officials and their positions, which is why these campaigns hold power.<o:p></o:p></div>
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<b style="mso-bidi-font-weight: normal;">Reference:</b> Castells,
M. (2007). Communication, Power and Counter-power in the Network Society.<i style="mso-bidi-font-style: normal;"> International Journal of Communication</i>.
1. 238-266. Available from <a href="http://ijoc.org/index.php/ijoc/article/view/46/35">http://ijoc.org/index.php/ijoc/article/view/46/35</a>
[Accessed 31 October 2016].<o:p></o:p></div>
Redvelvetcakehttp://www.blogger.com/profile/11296358922997075254noreply@blogger.com0tag:blogger.com,1999:blog-2309064705902702954.post-77585087439030489262016-11-08T20:04:00.000-08:002016-11-08T20:10:26.644-08:00Crossing Lines: A Critical look at the protests at Standing Rock versus the protests at Malheur<div class="MsoNormal" style="line-height: 200%;">
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://2.bp.blogspot.com/-qMBXSy1at34/WCKf22CNG1I/AAAAAAAAACs/Tftw4cfZmQgQxxBGy-Astr1YYbjwU6icQCLcB/s1600/25899-thumb-660x400.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="385" src="https://2.bp.blogspot.com/-qMBXSy1at34/WCKf22CNG1I/AAAAAAAAACs/Tftw4cfZmQgQxxBGy-Astr1YYbjwU6icQCLcB/s640/25899-thumb-660x400.png" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Picture by <a href="http://dailynewstrendz.com/a-side-by-side-comparison-of-the-dakota-pipeline-protest-and-oregon-militant-verdicts/">Daily News</a></td></tr>
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While numerous media agencies
circulate reports of police violence at the Standing Rock Sioux Reservation and
<a href="http://www.billboard.com/articles/columns/rock/7564594/dave-matthews-stand-with-standing-rock-benefit-show-dakota">celebrity vows </a>of support for protestors, attention is diverted from the
grievances of the protestors and the government’s response to the protest. <span style="mso-spacerun: yes;"> </span>If you look beyond the issue of the pipelines,
the protests at Standing Rock have become a social movement countering the
unfair treatment of indigenous people like Native Americans. An op-ed in the LA
Times titled,<a href="http://www.latimes.com/opinion/op-ed/la-oe-bady-malheur-standing-rock-20161028-story.html"> “The protests at Standing Rock are necessary. What happened atMalheur was nonsense.”,</a> <span style="mso-spacerun: yes;"> </span>highlights the
difference in government’s treatment of protesters in both instances based on
white privilege. The grievances at the heart of protestors at Standing Rock
Sioux Reservation land include potential water contamination by leaking oil
pipes, degradation of sacred burial ground, and potential climate-change
effects. All of their<a href="http://time.com/4548566/dakota-access-pipeline-standing-rock-sioux/"> grievances seem personal </a>and even those who don’t live on
the reservation appear to take these grievances personal as well. The media’s
circulation of the Standing Rock’s protests give them a power than the
government can counter, despite its militia style attempts to shut them down.<o:p></o:p></div>
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<span style="mso-tab-count: 1;"> </span>In
the article, <i style="mso-bidi-font-style: normal;">Social Psychology of Protest,
</i>the authors assert, “Discussion about politics within networks increase
efficacy and transform individual grievances into shared grievances and group
based anger, which translates into protest participation” (van Stekelenburg and
Klandermans, 2010,p2). The connection amongst the protestors at Standing Rock
exemplifies political solidarity, since the Native Americans whose land is
being threatened have found a camaraderie in non-native American groups
including celebrities and members of other <a href="http://globalnews.ca/news/3049063/halifax-protesters-stand-in-solidarity-with-standing-rock-we-should-all-be-united/">ethnic,</a> <a href="https://jewschool.com/2016/11/77968/day-jewish-public-fasting-learning-action-standing-rock-nov-10-15/">religious, </a>and <a href="http://www.workers.org/2016/11/06/nodapl-pflp-salutes-indigenous-struggle-at-standing-rock/#.WCCeQ6N7nR0">socialgroups</a>. </div>
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<span style="mso-tab-count: 1;"> </span>When
examining the treatment of protestors at Standing Rock versus the Oregon
Militia at Malheur, we should consider the execution of distributive justice
and procedural justice. Despite the fact that the Oregon Militia at Malheur,
which was made up of predominately white men armed with guns were<a href="https://www.theguardian.com/us-news/2016/oct/28/oregon-militia-standoff-bundy-trial-not-guilty-reactions"> recently acquitted</a>, the diverse group of protestors at Standing Rock have been <a href="http://www.nytimes.com/2016/10/29/us/dakota-access-pipeline-protest.html">shot withrubber bullets</a>, arrested aggressively and may not receive the same judicial treatment
due historical disadvantages of minorities and current political agenda of the
government. Based on these different responses from the government directed at
the two groups, one could conclude that the protestors at Standing Rock can assume
that the distributive justice they receive won’t be the same as what the Oregon
Militia received at Malheur. Given this prediction, it is interesting to think
what motivates the protestors at Standing Rock to keep going. The protestors at
Standing Rock can also take into account that the execution of procedural
justice in both cases has already proved unequal since they received rubber
bullets for a construction site, while the<a href="http://time.com/4167006/oregon-militia-standoff-ranchers-fbi/"> Militia went untouched</a> while it
occupied a federal building.<o:p></o:p></div>
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<span style="mso-tab-count: 1;"> </span>Interestingly
enough, despite the perceived power holders’ (the government and oil companies)
indifference to the grievances of those who will be affected by the pipelines
(the Native Americans), a majority of the public seems to sympathize with the
Standing Rock protestors as opposed to the Malheur protestors. While the
Standing Rock protestors receive vows of support globally, the Malheur
protestors<a href="http://gawker.com/angry-militia-leader-stop-mailing-us-dildos-1752580458"> received condemnation </a>from the public.<o:p></o:p></div>
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<span style="mso-tab-count: 1;"> </span>Given
the general public’s overall support of the protestors at Standing Rock and the
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oil companies), they have the potential to spark social change. Whether they
win or lose the fight to stop the pipelines from being built, the awareness they
raise about the treatment of Native Americans should be seen as a victory.<o:p></o:p></div>
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</style>Redvelvetcakehttp://www.blogger.com/profile/11296358922997075254noreply@blogger.com0tag:blogger.com,1999:blog-2309064705902702954.post-85621536869327796772016-10-23T17:51:00.000-07:002016-11-08T20:08:59.633-08:00Power to the People: An example of how one campaign challenges power dynamics<div class="MsoNormal">
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<span style="font-family: serif, serif; font-size: 13.5pt; line-height: 200%;"> Through the use of
posters, the <a href="https://twitter.com/hashtag/NOMOREexcuses?src=hash">#NoMore<span style="color: blue; text-decoration: none; text-underline: none;"> </span></a>campaign
which was launched by the Lincolnshire County Council exemplifies how an
organization aiming to affect social change can do so effectively by factoring
the dynamics of power into its strategy. In the article, <i>Finding Spaces
for Change: A Power Analysis</i> the author John Gaventa says,
“Transformative, fundamental change happens, I suggest, in those rare moments
when social movements or social actors are able to work effectively across each
of the dimensions simultaneously, i.e. when they are able to link the demands
for opening previously closed spaces with people’s action in their own spaces;
to span across local and global action, and to challenge visible, hidden and
invisible power simultaneously” (Gaventa, 2006, p30). There have been many
campaigns to fight sexual assault by raising awareness of the issue,
circulating phone numbers of helplines, and even sharing narrative accounts of
victims’ experiences, but #NoMoreCampaign veers from that path, leading to a
response that other sexual violence campaigns fail to garner due to their
shortsighted approaches and fear of innovation. When organizations stick to
something that has proved effective in the past and never change they lose
momentum. Only time will prove how effective the Lincolnshire’s #NoMoreCampaign
is beyond media coverage and whether its impact has lasting effects. </span><span style="font-family: Times; font-size: 13.5pt; line-height: 200%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: serif, serif; font-size: 13.5pt; line-height: 200%;"> The
posters for the campaign, which include the hashtag #NoMore, tell its readers
to “Ask for Angela” at the bar, where the bartenders will come to the person’s
aid and find them a safe exit from their date (The Independent 2016). In this
era of social media, a lot of organizations might rely on a digital campaign to
get their message across. When an organization can catch attention through
multiple mediums without losing focus or its message being diluted it shows it
has a clear strategy.</span><span style="font-family: Times; font-size: 13.5pt; line-height: 200%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: serif, serif; font-size: 13.5pt; line-height: 200%;"> If
an organization can find away to counter a social problem on different levels
instead of a linear approach then it prevents itself from missing out on an
opportunity to spark change. As much as organizations and the people within it
strategize and makes plan to target a problem and control the outcome of their
efforts, it’s impossible to predict what will happen. Even organizations with
the best intentions can have failed campaigns.</span><span style="font-family: Times; font-size: 13.5pt; line-height: 200%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="font-family: serif, serif; font-size: 13.5pt; line-height: 200%;"> The
Strategy Coordinator told <i><a href="http://www.independent.co.uk/news/uk/home-news/code-word-campaign-bad-dates-alert-bar-staff-a7371171.html">The
Independent</a> </i>that the aim of the #NoMore campaign is to encourage
society to change its attitude about sexual violence and abuse, as well as
raise awareness of the services available in Lincolnshire and empower the
victims to report what happened to them (The Independent 2016).</span><span style="font-family: Times; font-size: 13.5pt; line-height: 200%;"><o:p></o:p></span></div>
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<span style="font-family: serif, serif; font-size: 13.5pt; line-height: 200%;"> In
this campaign, you can see the idea of visible power and invisible power
(Gaventa 2016). The visible power is evident when bartenders and bar goers help
each other out instead of being passive bystanders to potential sexual
assaults. The invisible power is evident by the Lincolnshire County Council’s
ability to affect a change in attitudes of bystanders and potential victims to
take action to stop this violence from continuing. By speaking out, these
bystanders and potential victims tap into their strength in turn executing
power.</span><span style="font-family: Times; font-size: 13.5pt; line-height: 200%;"><o:p></o:p></span></div>
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<span style="font-family: serif, serif; font-size: 13.5pt; line-height: 200%;"> The
Lincolnshire County Council has found a way to turn the bars from closed spaces
where people don’t feel accountable to help strangers into open spaces where
the people within it can fight sexual violence. As a result of Lincolnshire
County Councils strategy, perpetrators or those who condone sexual assault lose
their power. It is also important to highlight that this campaign has the
potential to affect change beyond the immediate community where it started.
Just the fact that <i>The Independent, </i>a national newspaper in
England, wrote an article about it proves that the campaign has wide reaching
effects. In <i>The Independent’s</i> article, the writer pointed out
that a woman saw the poster for the campaign in a bar and posted its image
online, where it was retweeted 20,000 times on Twitter. The prominent
visibility of the campaign could give other organizations an idea of how to
engage people while inciting change. Evaluating power on different levels and
spaces is a great starting point for organizations.</span><span style="font-family: Times; font-size: 13.5pt; line-height: 200%;"><o:p></o:p></span></div>
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<div class="MsoNormal" style="tab-stops: 409.5pt;">
<span style="font-family: "times" , "times new roman" , serif;">Gaventa J. (2006). Finding the
Spaces for Change: A Power Analysis. <i style="mso-bidi-font-style: normal;">IDS
Bulletin</i>, 37 (6), 23-33. Available from blackboard [Accessed 23 October 2016].<o:p></o:p></span></div>
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<!--StartFragment-->
<!--EndFragment--><br />
<div class="MsoNormal" style="tab-stops: 409.5pt;">
<span style="font-family: "times" , "times new roman" , serif;">Fenton S. (2016). Code word
campaign helps people escape bad dates by alerting bar staff discreetly. <i style="mso-bidi-font-style: normal;">The</i> <i style="mso-bidi-font-style: normal;">Independent</i>,
20 October. Available from <a href="http://www.independent.co.uk/news/uk/home-news/code-word-campaign-bad-dates-alert-bar-staff-a7371171.html">http://www.independent.co.uk/news/uk/home-news/code-word-campaign-bad-dates-alert-bar-staff-a7371171.html</a>
[Accessed 23 October 2016].</span><o:p></o:p></div>
Redvelvetcakehttp://www.blogger.com/profile/11296358922997075254noreply@blogger.com0tag:blogger.com,1999:blog-2309064705902702954.post-89998643277846272542016-10-23T13:40:00.002-07:002016-10-23T13:49:04.518-07:00Innovation or Mistake: The UN’s newest ambassador finds herself in the middle of a battle<div class="MsoNormal" style="line-height: 200%;">
<span style="mso-tab-count: 1;"> </span><br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://2.bp.blogspot.com/-AtQ-TcPqLjw/WA0iKv3wLGI/AAAAAAAAAB8/rA2oihXNRwEPr2iwCwAGTkH-DqlRTcKSQCLcB/s1600/Screen%2BShot%2B2016-10-23%2Bat%2B9.47.39%2BPM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="246" src="https://2.bp.blogspot.com/-AtQ-TcPqLjw/WA0iKv3wLGI/AAAAAAAAAB8/rA2oihXNRwEPr2iwCwAGTkH-DqlRTcKSQCLcB/s640/Screen%2BShot%2B2016-10-23%2Bat%2B9.47.39%2BPM.png" width="640" /></a></div>
<br />
<br />
Since
the UN announced Wonder Woman as its<span style="mso-spacerun: yes;">
</span>ambassador for its social media campaign to raise awareness about<span style="mso-spacerun: yes;"> </span>women’s empowerment and gender inequality,
the conversation it hoped to spark about the challenges women face
professionally has shifted to a debate over whether or not using this fictional
character to represent a gender inequality movement is appropriate. In regards
to the choice UN official, Maher Nasser said, "The focus [of the UN] was on her feminist background, being the first female superhero in a world of male superheroes and that basically she always fought for fairness, justice, and peace" (BBC 2016). <span style="font-size: 12pt;">Though the UN’s may have been well intentioned in
its appointment of Wonder Woman, it probably didn’t expect the backlash that it
would receive. Although Wonder Woman is a superhero, she can also be viewed as
a hyper sexualized character. The use of her as an ambassador for the UN’s
campaign trivializes the women’s empowerment and gender equality movement. This
appointment of Wonder Woman and the resulting controversy is a clear example of
when organizations try to be innovative and fail.</span></div>
<div class="MsoNormal" style="line-height: 200%;">
<o:p></o:p></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="mso-tab-count: 1;"> </span>First
it should be noted while the UN aims to dismantle systems of patriarchy and
fight gender inequality, it struggles to tackle those issues within its own
structure.<span style="font-size: 10.0pt; line-height: 200%; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span>A recent analysis
reveled that at the UN 9 out of 10 senior leadership roles go to men (BBC
2016). In contrast to this, Un states on its webpage for the campaign that, “The
campaign is about women and girls everywhere, who are wonder women in their own
right, and the men and boys who support their struggle for gender inequality,
bringing about positive change in their homes, workplace, communities,
countries and the world together” (UN, date unknown). Based on the uproar from
women against this ambassador appointment and the fact that 1,000 anonymous UN
staff members signed a petition stating that Wonder Woman is an inappropriate
choice, it can be said that the campaign isn’t delivering on its message of “positive
change” in the world. The authors of the article called <i style="mso-bidi-font-style: normal;">When Innovation Goes Wrong </i>state, “Innovation may lead an
organization in a direction that does not fit its culture or its sense of
purpose—it’s sense of ‘who we are’” (Seelos and Mair, 2016, p29). <span style="mso-spacerun: yes;"> </span>Although wonder woman is not the first
fictional character to represent a United Nations campaign, the UN should
probably evaluate whether Wonder Woman fits the criteria of their campaign. It
is hard for organizations to view themselves objectively when they are wrapped
up in their mission. If the public views the UN in a certain light and their
actions are criticized by the masses, they should take this into consideration.
<o:p></o:p></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="mso-tab-count: 1;"> </span>This
publicized backlash to Wonder Woman’s appointment presents a learning
opportunity for the UN to address the gender inequality problems within in its
structure and gives it insight on how to better serve the gender it aims
empower. The authors of <i style="mso-bidi-font-style: normal;">When Innovation
Goes Wrong</i> also assert, “Organizations that seek to establish the
conditions for turning innovation into impact need to identify specific
pathologies that hold them back, along with the factors that cause those
pathologies” (Seelos and Mair, 2016, p32). In this case, the specific pathology
holding the UN’s campaign back may be it’s institutional understanding of what
women need rather than what they want.<o:p></o:p></div>
<div class="MsoNormal" style="line-height: 200%;">
<span style="mso-tab-count: 1;"> </span>It’s
hypocritical for an organization to proclaim to foster positive social change
while rejecting it within its structure. The UN risks this backlash outlasting
the yearlong social media campaign that Wonder Woman is supposed to represent. As
the authors state in <i style="mso-bidi-font-style: normal;">When Innovation Goes
Wrong,</i> “Once an organization identifies the pathologies that create
barriers to successful innovation, it can begin to design interventions in a
way that will prevent those pathologies from taking hold” (Seelos and Mair,
2016, p33). For the sake of the campaign, the UN should consider replacing Wonder
Woman for the ambassador job.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
C. Seelos and J. Mair. (2016). When Innovation Goes Wrong. <i style="mso-bidi-font-style: normal;">Stanford Social Innovation Review</i>.
27-33. Available from Blackboard. [Accessed 21 October 2016].<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
BBC. (2016). Is Wonder Woman qualified to be a UN
ambassador?. <i style="mso-bidi-font-style: normal;">BBC.</i> 21 October.
Available from <a href="http://www.bbc.co.uk/news/world-us-canada-37734623">http://www.bbc.co.uk/news/world-us-canada-37734623</a>
[Accessed 22 October 2016].<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Date unknown. UN. Stand up for the empowerment of Women and
Girls Everywhere. UN. Available from <a href="http://www.un.org/sustainabledevelopment/wonderwoman/">http://www.un.org/sustainabledevelopment/wonderwoman/</a>
[Accessed 23 October 2016].<o:p></o:p></div>
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Redvelvetcakehttp://www.blogger.com/profile/11296358922997075254noreply@blogger.com0tag:blogger.com,1999:blog-2309064705902702954.post-35190956360750621322016-10-16T05:47:00.000-07:002016-11-08T20:19:57.812-08:00Is this a missed opportunity for a campaign?<!--[if gte mso 9]><xml>
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<div class="MsoNormal" style="line-height: 200%; text-align: left;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://3.bp.blogspot.com/-p2aU3tUOChE/WAjXqdqgiSI/AAAAAAAAABs/JVIUlRcnsGEKjRoabpWYu0aQwm58PKEMACLcB/s1600/Screen%2BShot%2B2016-10-20%2Bat%2B3.39.17%2BPM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="360" src="https://3.bp.blogspot.com/-p2aU3tUOChE/WAjXqdqgiSI/AAAAAAAAABs/JVIUlRcnsGEKjRoabpWYu0aQwm58PKEMACLcB/s640/Screen%2BShot%2B2016-10-20%2Bat%2B3.39.17%2BPM.png" width="640" /></a></div>
<span style="font-size: xx-small;"><span style="font-family: "times" , "times new roman" , serif; mso-bidi-font-family: Arial;"><br /></span></span></div>
<div class="MsoNormal" style="line-height: 200%; text-align: left;">
<div style="line-height: 24.0pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: white; font-family: "times new roman"; font-size: 12.0pt;"><br />
The First Lady of the United States, Michelle Obama,<span class="apple-converted-space"> </span><a href="http://edition.cnn.com/2016/10/11/opinions/cnn-films-we-will-rise-michelle-obama/">wrote
a special article for CNN on October 13th<span class="apple-converted-space"><span style="color: blue;"> </span></span></a>to raise awareness about the U.S.
government’s<a href="https://letgirlslearn.gov/about"><span class="apple-converted-space"><span style="color: blue;"> </span></span>Let
Girls Learn initiative</a><span class="apple-converted-space"> </span>and a
movie related to it,<span class="apple-converted-space"> </span><i>"We
Will Rise: Michelle Obama's Mission to Educate Girls Around the World"</i>, which
aired on October 11<sup style="font-family: arial;">th</sup><span class="apple-converted-space"> </span>and 12<sup style="font-family: arial;">th</sup><span class="apple-converted-space"> </span>on CNN. On the surface the article
addresses the challenges girls face globally to access education. In<span class="apple-converted-space"> </span><i style="font-family: arial;">Contentious Citizens</i><span class="apple-converted-space"> </span>by Paul Hilder, the author, Hilder
addresses the idea of civil society campaigning, which one could categorize
Obama’s Let Girl’s Learn initiative as an example of.<o:p></o:p></span></div>
<div style="line-height: 24.0pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: white;"><br /></span></div>
<div style="line-height: 24.0pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: white; font-family: "times new roman"; font-size: 12.0pt;">However,
looking through a critical lens at Obama’s article, which ties in to her social
campaign, one might question how is this any different from a movie press
release or<span class="apple-converted-space"> </span><a href="http://www.politicalcampaigningtips.com/how-to-write-a-great-political-campaign-press-release/">White
House press release</a>. Irrespective of the first-person narrative, the text
feels like very contrived. With boasts about how much money the United States
has invested in the initiative and mentions of appearances by celebrities like
Meryl Streep and Freida Pinto, the article makes good cases for someone to
watch the film and believe that the United States is at the forefront of
tackling this issue of gender inequality in regards to education. In<span class="apple-converted-space"> </span><i style="mso-bidi-font-style: normal;">Political Campaigning
in Changing Media Cultures</i><span class="apple-converted-space"> </span>by
Sigrid Baringhorst, Barinhorst says, “…campaigners develop campaigning
strategies on the basis of event marketing and entertainment product placement,
providing media gate keepers with sensationalist messages, exceptional visuals,
celebrities as testimonies and dramatized courses of event" (Baringhorst,
2009, p18). These tactics to garner attention appear to be present in Obama’s
article as well.<o:p></o:p></span></div>
<div style="line-height: 24.0pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: white;"><br /></span></div>
<div style="line-height: 24.0pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: white; font-family: "times new roman"; font-size: 12.0pt;">It is this
perception that invokes questions like, how much of a platform should a news
organization give the government or what media strategy should the government
use when promoting one of its social campaigns? If the aim of this article was
to promote the issue of millions of girls not easily having access to
education, then CNN and Obama should have let one of the girls that has been
touched by the Let Girls Initiative write about her experience. Furthermore if
CNN did that, then it could have had an editor’s note that said the Let Girl’s
Initiative is a campaign run by the U.S. government and backed by Michelle
Obama, and included links to Michelle Obama’s Twitter and the initiative’s
website.<span class="apple-converted-space"> </span><o:p></o:p></span></div>
<div style="line-height: 24.0pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: white;"><br /></span></div>
<div style="line-height: 24.0pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: white; font-family: "times new roman"; font-size: 12.0pt;">Instead, CNN
included an editor’s note before the article starts that said that the opinions
in it are that of Michelle Obama. From a<a href="https://www.americanpressinstitute.org/journalism-essentials/what-is-journalism/purpose-journalism/"><span class="apple-converted-space"><span style="color: blue;"> </span></span>journalistic
standpoint</a>, this warning is appropriate so the media outlet, CNN, doesn’t
lose the public’s trust or risk being accused of serving propaganda, but I
still question the idea of letting a political figure who is currently in
office write an article for a news agency.<o:p></o:p></span></div>
<div style="line-height: 24.0pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: white; font-family: "times new roman"; font-size: 12.0pt;"><o:p> </o:p> <o:p></o:p></span></div>
<div style="line-height: 24.0pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: white; font-family: "times new roman"; font-size: 12.0pt;">It is clear
that CNN has a vested interest to have this film promoted since it debuts on
the CNN International channel, but such close work with a political figure on a
social issue can blur lines of political agenda and media agenda, which it be
argued is to remain objective and serve public interest. In the book,<span class="apple-converted-space"> </span><i style="mso-bidi-font-style: normal;">Cyberprotest: New
Media, citizens and social movements</i>, one of the authors, Dieter Rucht
asserts, “The media, in turn, have different ways of dealing with social
movements" (Rucht, 2004, p25), and “…because of the fact that neither
social movements nor the media represent a coherent entity, we can expect
complex patterns of relationships (Rucht, 2004, p25).”<o:p></o:p></span></div>
<div style="line-height: 24.0pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: white;"><br /></span></div>
<div style="line-height: 24.0pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: white; font-family: "times new roman"; font-size: 12.0pt;">Presumably,
editors at CNN didn’t have question before publishing this article whether or
not it would garner attention and receive a multitude of clicks. If it was
CNN’s intention to publicize this social movement by any means necessary, then
it could be argued that having Michelle Obama write the article is a good move.
According to Hilder, “Social Campaigning is about the gathering and use of
influence in order to shape power- whether that influence is based on popular
voice…"(Hilder, 2007, p12).<o:p></o:p></span></div>
<div style="line-height: 24.0pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: white; font-family: "times new roman"; font-size: 12.0pt;"><o:p> </o:p> <o:p></o:p></span></div>
<div style="line-height: 24.0pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: white; font-family: "times new roman"; font-size: 12.0pt;">Though the
actions of the White House can easily command the public’s attention,
campaigners for social change, like Michelle Obama or even CNN in this
instance, should not overlook the fact that the focus on elite members of
society can overshadow the people they serve, which are girls that the issue
directly affects. This point is highlighted by Hilder, who says, “There is also
a serious risk that the tools of social campaigning are becoming captured by
the relatively powerful…"(Hilder, 2007, p14) and “The best ways to achieve
social progress are not always advocated by the most charismatic and popular
voices" (Hilder, 2007, p55).<o:p></o:p></span></div>
<div style="line-height: 24.0pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: white;"><br /></span></div>
<div style="line-height: 24.0pt; margin-bottom: .0001pt; margin: 0in;">
<span style="font-family: "times new roman"; font-size: 12.0pt;"><span style="color: white;">It would be
hard to exclude Michelle Obama from any conversation about the movie when her
name is in the film’s title and she is the one leading the charge on the
campaign. My examination of her role in the social campaign and her alliance
with CNN to raise awareness is not to assert that we should ignore political
figures or exclude them from social movements. According to Hilder, “From its
inception, social campaigning has been entwined with politics (Hilder, 2007,
p13).” With that said, I propose that Obama could have collaborated on this
article with a girl affected by the initiative, not just reserve their stories
for the film. In conclusion Michelle Obama’s article was a missed opportunity
for the campaign as whole.</span><o:p></o:p></span></div>
<div style="line-height: 24.0pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: white;"><br /></span></div>
<div style="line-height: 24.0pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: white;"><b><span style="font-family: "times new roman"; font-size: 12.0pt;">Baringhost,
S. Introduction: Political Campaigning in Changing Media Cultures in
Baringhorst et al (eds) (2009) Political Campaigning on the Web.</span><o:p></o:p></b><span style="font-family: "times new roman"; font-size: 12.0pt;"><o:p></o:p></span></span></div>
<div style="line-height: 24.0pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: white;"><br /></span></div>
<div style="line-height: 24.0pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: white;"><b><span style="font-family: "times new roman"; font-size: 12.0pt;">Holder, P.
et al (2007). Contentious Citizens-<span class="apple-converted-space"> </span><i style="mso-bidi-font-style: normal;">Civil Society’s role
in Campaigning for social change<span class="apple-converted-space"> </span></i>(2007)
The Young Foundation.</span></b><span style="font-family: "times new roman"; font-size: 12.0pt;"><o:p></o:p></span></span></div>
<div style="line-height: 24.0pt; margin-bottom: .0001pt; margin: 0in;">
<span style="color: white;"><br /></span></div>
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<b><span style="color: white; font-family: "times new roman"; font-size: 12.0pt;">Rucht, D.
(2004). The Quadruple A: Media Strategies of protest movements since the 1960’s
in W. van de Donk, B.D. Loader, P.G. Nixon and D. Rucht (eds)<span class="apple-converted-space"> </span><i style="mso-bidi-font-style: normal;">Cyberprotest: New
Media, citizens and social movements, London and New York: Rouledge</i></span></b><span style="color: black; font-family: "times new roman"; font-size: 12.0pt;"><o:p></o:p></span></div>
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Redvelvetcakehttp://www.blogger.com/profile/11296358922997075254noreply@blogger.com0tag:blogger.com,1999:blog-2309064705902702954.post-72961604872430874632016-10-12T04:23:00.002-07:002016-10-12T04:23:24.106-07:00Welcome to We Are Going to Rise! Check back here for articles related to social change and social movements. This blog was created for the <a href="http://www.westminster.ac.uk/courses/subjects/journalism-and-mass-communication/postgraduate-courses/full-time/p09fpmcc-media-campaigning-and-social-change-ma">Media, Campaigning and Social Change Course at the University of Westminster.</a><br />
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<span style="font-size: xx-small;">Photo taken during class by class professor </span></div>
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